W4K uses its one main manufacturing facility for warehousing and distribution functions.
The on-site retail store occupies 750 square feet of space and operates from 10am to 7pm Monday through Saturday.  This retail store with its thoroughly knowledgeable and congenial service staff does much to burnish the brand image of the W4K product family.

This plan calls for a concentrated focus on the discount retailer/superstore channel.  This focus will increase the sales through this channel.  Not only is this channel growing in importance and desirability among the end consumer, but also this channel has a more concentrated decision making base which requires less effort in servicing versus the overall payoff in sales and profits.  In essence, this channel will deliver more volume and therefore greater profits than some more fragmented channels.  W4K will focus less on the boutique channel in light of the greater effort needed to service this channel and the resulting lower profits.